Using his international experience and sensibilities cultivated in the music and culture fields, he connects Japanese traditions to the future.

He majored in International Development at UCLA (University of California, Los Angeles) and has participated in over 500 music and cultural events in over 30 countries around the world. He has toured with top American artists and is involved in international tour management and cross-border projects through TSUNAGU MUSIC / NOT TOKYO.

In 2025, he founded ULUHASHI Co., Ltd., a company that leverages both culture and business to reinterpret traditional Japanese culture and crafts and promote them globally.
The first brand is "ISSA MATCHA!", which proposes matcha as a "new coffee option." 
Focusing on cross-border e-commerce, inbound tourism, and D2C, the brand delivers ways to enjoy matcha that fit into modern lifestyles both domestically and internationally.