ULUHASHI
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ULUHASHI · Tokyo
Japanese tea, rooted in everyday life.
ULUHASHI is the parent company of a small group of houses built around Japanese tea: ISSA MATCHA!, which brings Japanese-grown matcha to cafés and roasters in 14 countries, and HAKSA Roastery, which brings specialty coffee from Laos to Japan.
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Our houses
Two houses, one idea.
Take what Japan does well, and put it into someone’s ordinary day.
Matcha · Brand and wholesale
ISSA MATCHA!
Matcha is the new coffee. Pop-ups in Tokyo, a 30 g pouch on Amazon.com, and 35 teas for cafés and roasters worldwide, from 1 kg.
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Coffee · Laos
HAKSA Roastery
Specialty coffee from the highlands of Sekong, a growing region not yet on the Japanese market. Green beans for roasters, and our own roasted lots. First lots arrive this winter.
Coming soon
Stories · Instagram and TikTok
junpeitalks
Japanese tea seen from the outside: the fields, the people who make it, and what is quietly disappearing. Told by our founder, in English.
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ISSA MATCHA! Wholesale
Japan’s best matcha, straight from the mill.
35 teas from Yame, Kagoshima and Shizuoka, milled to order at certified mills and shipped worldwide. From 1 kg. Samples at your door.
Visit issamatcha.com
Founder
Alexis Junpei Sato
Founder and CEO, ULUHASHI Inc.
“I grew up between Japan and the outside world. The things Japan takes for granted are the things I want to hand on.”
Half Japanese, half Trinidadian, and a UCLA graduate. Junpei runs the group day to day, from sourcing in the tea fields to the pop-up counters in Tokyo.
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Latest from the group
2026.09
Kuala Lumpur: SEIBU and ISETAN
The Legend of Yame, our first-harvest Yame matcha in tins, goes on sale at SEIBU and ISETAN in Kuala Lumpur through the JETRO-hosted 47 Prefectures Malaysia test-marketing program.
Read more
2026.09
Half of every sale to Kumamoto
After the July 28 earthquake, half of the revenue from every ISSA MATCHA! pouch sold in Japan goes to Kumamoto Prefecture’s official relief fund.
issamatcha.jp
2026.07
Featured in Time Out Tokyo
Our mango coconut oat matcha latte with So Tarte made Time Out Tokyo’s list of indulgent desserts and drinks to try this summer.
Read the article
2026.07
Pop-up at So Tarte, Omotesando
ISSA MATCHA! ran a matcha latte counter inside So Tarte for two months, from July 10 to August 30.
@issa.matcha
2026.02
Now on Amazon.com
The ISSA MATCHA! 30 g pouch, first harvest and 100% Japanese-grown, is stocked and shipped in the United States by Amazon.
amazon.com
Contact
Let’s talk.
Wholesale and private label go to ISSA MATCHA!. Press, partnerships and everything about the group come to us.